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News & Announcements

Top Strategist Greg Fleishman On Developing A Strong Brand Identity And The Keys To A Successful Pro
From time to time, I will be interviewing industry experts when I feel that their knowledge and insight can be of great value to Organic...
Greg Fleishman
Mar 13, 20214 min read
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Q&A: Foodstirs Founders Clean Up The Baking Category
The new baking mix company helmed by Sarah Michelle Gellar, Galit Laibow and Greg Fleishman is bringing traceability and creativity into...
Greg Fleishman
Mar 13, 20214 min read
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How Sarah Michelle Gellar Intends To Slay The $4.7 Billion Baking-Mix Industry
More and more, celebrities are transitioning into the business world. While being a red carpet entrepreneur doesn’t guarantee success,...
Greg Fleishman
Mar 13, 20214 min read
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Foodstirs: Organic Baking Mixes And Kits
Buffy the Vampire Slayer is taking on the giants of baking. Actress Sarah Michelle Gellar, who played Buffy on TV for six years,...
Greg Fleishman
Mar 13, 20211 min read
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Baking Mix Market Needs To Capitalize On Better-For-You Ingredients, Says CEO Of Foodstirs
According to co-founder and CEO of Foodstirs, Greg Fleishman, the baking aisle has been stagnant for far too long with products that are...
Greg Fleishman
Mar 13, 20212 min read
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Sarah Michelle Gellar Founds Foodstirs, Brings Baking Kits To Subscribers And Retailers
The latest addition to baked goods is a familiar face. Sarah Michelle Gellar, TV’s Buffy the Vampire Slayer, is making the leap into...
Greg Fleishman
Mar 13, 20212 min read
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Sarah Michelle Gellar On Jumping From Screen To Startup With Foodstirs
It’s no secret that more celebrities are flocking to tech and venture capital these days. The latest to make the leap into...
Greg Fleishman
Mar 13, 20212 min read
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A Look Inside Purely Righteous Brands
It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the...
Greg Fleishman
Mar 13, 20212 min read
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Consumer Catalysts Awards: The Consumer Industry’s Top Dealmakers And Influencers Of 2016
Innovation in consumer products and retail is booming, but only a handful of people across the industry know the names of those who are...
Greg Fleishman
Mar 13, 20212 min read
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Watch Office Hours: Brand Building During A Time Of Crisis
Greg Fleishman CPG Investor | Founder | CEO | Board Director
Greg Fleishman
Mar 9, 20212 min read
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BevNet’s Taste Radio with Foodstirs: Sarah Michelle Gellar, Galit Laibow And Greg Fleishman
Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery
Greg Fleishman
Mar 9, 20213 min read
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Tosi Closes Investment To Grow Retail Presence
While the bar category may be a crowded set, Tosi Health thinks there’s room for one more leader at the top of the pack. And now, armed...
Greg Fleishman
Mar 1, 20212 min read
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Turning Rejection Into Triumph: How Sarah Michelle Gellar & Her Co-Founders Built A New Baking Brand
Entrepreneur Magazine | Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery
Greg Fleishman
Feb 3, 20211 min read
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Meet The Next Must-Have Clean Food Label
Forbes features Foodstirs® as a leader in the Clean Food Movement behind the baking aisle’s first ever Glyphosate Residue-Free...
Greg Fleishman
Sep 22, 20191 min read
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Why Foodstirs Got Glyphosate Residue-Free Certified
Foodstirs President, CEO and Co-Founder Greg Fleishman shares why Foodstirs® pursued Glyphosate Residue-Free Certification and what the...
Greg Fleishman
Sep 22, 20194 min read
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AOL BUILD SERIES: Sarah Michelle Gellar, Greg Fleishman And Galit Laibow Talk Their Foodstirs Brand
Our co-founders Galit Laibow, Greg Fleishman, and Sarah Michelle Geller had a great time on AOL Build Series discussing all about the...
Greg Fleishman
Sep 22, 20191 min read
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Foodstirs Founders Seek To Disrupt Fresh Bakery
Specialty baking mix brand Foodstirs is expanding into fresh bakery with the launch of its first ready-to-eat offerings. The new product...
Greg Fleishman
Sep 16, 20191 min read
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Brands That Create Relationships With The Consumer And Find True Authenticity
Our Co-Founders Galit Hadari Laibow, Greg Fleishman, and Sarah Michelle Gellar had such a wonderful time discussing brand authenticity...
Greg Fleishman
Sep 16, 20191 min read
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Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends
Greg Fleishman has never been a fan of the word “disruption” since he co-founded Foodstirs with Galit Laibow and actress Sarah Michelle...
Greg Fleishman
Sep 16, 20191 min read
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Low Sugar, Organic Powdered Mini Donuts — Foodstirs Introduces Its Fantastic Junk-Free Bakery™
Our founders Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar sat down with industry legend Max Goldberg of Living Maxwell to...
Greg Fleishman
Sep 16, 20191 min read
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