Greg Fleishman
How Sarah Michelle Gellar Plans To Take On The $5 Billion Baking Industry
The Los Angeles-based organic, non-GMO baking brand is on a mission to cash in on America’s cookie craze. For Sarah Michelle Gellar, the...
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News & Announcements
Greg Fleishman
Mar 13, 20211 min
Entrepreneur Sarah Michelle Gellar Gives An Inside Look At How Foodstirs Started
Foodstirs is a subscription baking company launched in 2015 by Sarah Michelle Gellar and two co-founders, Galit Laibow and Greg...
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Greg Fleishman
Mar 13, 20211 min
The First Campaign For Sarah Michelle Gellar’s Foodstirs Brand Was Inspired By ‘Bad Moms’
The company wants to demystify baking Parenting in 2017 isn’t anything like parenting in the 1950s. Neither is baking, according to a new...
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Greg Fleishman
Mar 13, 20213 min
From Buffy To Business: Sarah Michelle Gellar Opens Up About How Hollywood Helped Prepare Her For La
Sarah Michelle Gellar and her co-founders are coming to our upcoming Entrepreneur Live event to share lessons learned, how acting helped...
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Greg Fleishman
Mar 13, 20212 min
Sarah Michelle Gellar Is Slaying At Momtrepreneurship
Sarah Michelle Gellar of “Buffy” fame launched Foodstirs with two partners in 2015. Now, their baking goods brand is poised to disrupt...
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Greg Fleishman
Mar 13, 20212 min
Bakery Startup Foodstirs To Benefit From Amazon-Whole Foods Deal
Greg Fleishman, co-founder and CEO of Foodstirs, said Amazon’s acquisition of Whole Foods will allow organic ingredients to reach more...
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Greg Fleishman
Mar 13, 20213 min
Sarah Michelle Gellar And Her Co-Founders Are Slaying The Baking Industry With Foodstirs
A playdate for their daughters led Sarah Michelle Gellar and Galit Laibow on a path to stir up the baking industry. Laibow and Gellar,...
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Greg Fleishman
Mar 13, 20211 min
How Foodstirs Is Disrupting The Baking Aisle And Upgrading the Pantry—With One Sweet Startup
#Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts...
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Greg Fleishman
Mar 13, 20214 min
Q&A: Foodstirs Founders Clean Up The Baking Category
The new baking mix company helmed by Sarah Michelle Gellar, Galit Laibow and Greg Fleishman is bringing traceability and creativity into...
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Greg Fleishman
Mar 13, 20214 min
How Sarah Michelle Gellar Intends To Slay The $4.7 Billion Baking-Mix Industry
More and more, celebrities are transitioning into the business world. While being a red carpet entrepreneur doesn’t guarantee success,...
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Greg Fleishman
Mar 13, 20211 min
Foodstirs: Organic Baking Mixes And Kits
Buffy the Vampire Slayer is taking on the giants of baking. Actress Sarah Michelle Gellar, who played Buffy on TV for six years,...
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Greg Fleishman
Mar 13, 20212 min
Baking Mix Market Needs To Capitalize On Better-For-You Ingredients, Says CEO Of Foodstirs
According to co-founder and CEO of Foodstirs, Greg Fleishman, the baking aisle has been stagnant for far too long with products that are...
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Greg Fleishman
Mar 13, 20212 min
Sarah Michelle Gellar Founds Foodstirs, Brings Baking Kits To Subscribers And Retailers
The latest addition to baked goods is a familiar face. Sarah Michelle Gellar, TV’s Buffy the Vampire Slayer, is making the leap into...
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Greg Fleishman
Mar 13, 20212 min
Sarah Michelle Gellar On Jumping From Screen To Startup With Foodstirs
It’s no secret that more celebrities are flocking to tech and venture capital these days. The latest to make the leap into...
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Greg Fleishman
Mar 13, 20212 min
A Look Inside Purely Righteous Brands
It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the...
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Greg Fleishman
Mar 9, 20213 min
BevNet’s Taste Radio with Foodstirs: Sarah Michelle Gellar, Galit Laibow And Greg Fleishman
Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery
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Greg Fleishman
Feb 3, 20211 min
Turning Rejection Into Triumph: How Sarah Michelle Gellar & Her Co-Founders Built A New Baking Brand
Entrepreneur Magazine | Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery
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Greg Fleishman
Sep 22, 20191 min
Brand Evolution/Brand Revolution: Case Studies With Chameleon Cold Brew And DRY Soda Co.
Greg Fleishman, Co-Founder of Purely Righteous Brands and Chamelon Cold Brew Co-Founder & CEO Chris Campbell sat down with John Craven of...
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Greg Fleishman
Sep 22, 20191 min
Meet The Next Must-Have Clean Food Label
Forbes features Foodstirs® as a leader in the Clean Food Movement behind the baking aisle’s first ever Glyphosate Residue-Free...
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Greg Fleishman
Sep 22, 20194 min
Why Foodstirs Got Glyphosate Residue-Free Certified
Foodstirs President, CEO and Co-Founder Greg Fleishman shares why Foodstirs® pursued Glyphosate Residue-Free Certification and what the...
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