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How Sarah Michelle Gellar Plans To Take On The $5 Billion Baking Industry

Greg Fleishman

Mar 13, 2021
3 min

How Sarah Michelle Gellar Plans To Take On The $5 Billion Baking Industry

The Los Angeles-based organic, non-GMO baking brand is on a mission to cash in on America’s cookie craze. For Sarah Michelle Gellar, the days of Mrs. Fields cookies and Famous Amos are long gone–and so are the hour-long episodes of vampire-slaying action. These days, the actress is taking on some of the giants in the $5 billion baking industry with Foodstirs, her Los Angeles-based brand of organic, non-GMO baking mixes. With the help of co-founders Galit Laibow and Greg Fleis

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Entrepreneur Sarah Michelle Gellar Gives An Inside Look At How Foodstirs Started

Greg Fleishman

Mar 13, 2021
1 min

Entrepreneur Sarah Michelle Gellar Gives An Inside Look At How Foodstirs Started

Foodstirs is a subscription baking company launched in 2015 by Sarah Michelle Gellar and two co-founders, Galit Laibow and Greg Fleishman. These entrepreneurs opened up at our Entrepreneur Live event last week on how the company’s early days. Watch this short video to learn how they make their partnership work and how they evaluate new opportunities. This content was originally published in Entrepreneur. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #Ne

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Greg Fleishman

Mar 13, 2021
1 min

The First Campaign For Sarah Michelle Gellar’s Foodstirs Brand Was Inspired By ‘Bad Moms’

The company wants to demystify baking Parenting in 2017 isn’t anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman. – This content originally published in Adweek. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts

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From Buffy To Business: Sarah Michelle Gellar Opens Up About How Hollywood Helped Prepare Her For La

Greg Fleishman

Mar 13, 2021
3 min

From Buffy To Business: Sarah Michelle Gellar Opens Up About How Hollywood Helped Prepare Her For La

Sarah Michelle Gellar and her co-founders are coming to our upcoming Entrepreneur Live event to share lessons learned, how acting helped her deal with rejection and how being a celebrity in the startup world can have its drawbacks. Everyone wants to be an entrepreneur. With a turbulent economy, companies cutting jobs and employees fearful they’ll be replaced by robots, people of all backgrounds are looking to take control of their financial future and pursue their passion, in

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Sarah Michelle Gellar Is Slaying At Momtrepreneurship

Greg Fleishman

Mar 13, 2021
2 min

Sarah Michelle Gellar Is Slaying At Momtrepreneurship

Sarah Michelle Gellar of “Buffy” fame launched Foodstirs with two partners in 2015. Now, their baking goods brand is poised to disrupt the industry. You’re used to seeing Sarah Michelle Gellar fighting vampires on the small screen, but now she’s slaying in a completely different arena – the kitchen. Geller launched Foodstirs, a baking crafts subscription box service and line of organic baking mixes, with two partners in 2015. Geller’s co-founder and longtime friend Galit Laib

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Bakery Startup Foodstirs To Benefit From Amazon-Whole Foods Deal

Greg Fleishman

Mar 13, 2021
2 min

Bakery Startup Foodstirs To Benefit From Amazon-Whole Foods Deal

Greg Fleishman, co-founder and CEO of Foodstirs, said Amazon’s acquisition of Whole Foods will allow organic ingredients to reach more audiences. According to Fleishman, the merger will add impetus to the demand for organic products in the US, and organic foods will become more affordable. Foodstirs is a baking mix brand, co-founded by Fleishman, CVO Galit Lailow, and chief creative officer and US actress Sarah Michelle Gellar. Its products were rolled out to brick-and-mortar

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Sarah Michelle Gellar And Her Co-Founders Are Slaying The Baking Industry With Foodstirs

Greg Fleishman

Mar 13, 2021
3 min

Sarah Michelle Gellar And Her Co-Founders Are Slaying The Baking Industry With Foodstirs

A playdate for their daughters led Sarah Michelle Gellar and Galit Laibow on a path to stir up the baking industry. Laibow and Gellar, the actress and producer best known as the star of Buffy the Vampire Slayer, had been friends for a while when they got together to bake something with their kids. Laibow headed to a store to buy a mix, discovering she had a choice of those with ingredients she’d never heard of or organic mixes with high prices. She grabbed one and spent a fun

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How Foodstirs Is Disrupting The Baking Aisle And Upgrading the Pantry—With One Sweet Startup

Greg Fleishman

Mar 13, 2021
1 min

How Foodstirs Is Disrupting The Baking Aisle And Upgrading the Pantry—With One Sweet Startup

#Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts #entrepreneur #GregFleishman #Clean #SarahMichelleGellar #startups

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Q&A: Foodstirs Founders Clean Up The Baking Category

Greg Fleishman

Mar 13, 2021
4 min

Q&A: Foodstirs Founders Clean Up The Baking Category

The new baking mix company helmed by Sarah Michelle Gellar, Galit Laibow and Greg Fleishman is bringing traceability and creativity into the pantry. Here’s how. What do you get when you combine a natural products industry veteran, a PR mastermind and an entrepreneurial actress? You get Foodstirs, a growing brand that’s cleaning up the pantry and baking categories with consciously sourced ingredients such as heirloom identity-preserved wheat, fair trade cocoa and even biodynam

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How Sarah Michelle Gellar Intends To Slay The $4.7 Billion Baking-Mix Industry

Greg Fleishman

Mar 13, 2021
4 min

How Sarah Michelle Gellar Intends To Slay The $4.7 Billion Baking-Mix Industry

More and more, celebrities are transitioning into the business world. While being a red carpet entrepreneur doesn’t guarantee success, there are many who have managed to carve out a second career and parlay it into a multimillion-dollar venture. Sarah Michelle Gellar, known best for her title role in the TV series Buffy the Vampire Slayer, is no exception. In 2015 she launched Foodstirs (No. 19 on CNBC’s inaugural Upstart 25 list), joining a long list of other female stars –

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Foodstirs: Organic Baking Mixes And Kits

Greg Fleishman

Mar 13, 2021
1 min

Foodstirs: Organic Baking Mixes And Kits

Buffy the Vampire Slayer is taking on the giants of baking. Actress Sarah Michelle Gellar, who played Buffy on TV for six years, co-founded Foodstirs in 2015. The Los Angeles-based company sells dessert baking kits and mixes online and in stores such as Whole Foods, Fresh Market and Costco. The company uses only organic and GMO-free ingredients in its mixes and kits, which are designed to make baking into a fun family event. The online kits come with all the ingredients and d

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Baking Mix Market Needs To Capitalize On Better-For-You Ingredients, Says CEO Of Foodstirs

Greg Fleishman

Mar 13, 2021
2 min

Baking Mix Market Needs To Capitalize On Better-For-You Ingredients, Says CEO Of Foodstirs

According to co-founder and CEO of Foodstirs, Greg Fleishman, the baking aisle has been stagnant for far too long with products that are filled with chemicals, are hard to make and taste artificial. “Foodstirs’ organic and GMO-free baking mixes and kits are made with clean and ethically-sourced ingredients, and are free of artificial preservatives, colors and flavors, to help families create baked goods that never sacrifice ingredient integrity for taste,” he told Bakery and

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Sarah Michelle Gellar Founds Foodstirs, Brings Baking Kits To Subscribers And Retailers

Greg Fleishman

Mar 13, 2021
2 min

Sarah Michelle Gellar Founds Foodstirs, Brings Baking Kits To Subscribers And Retailers

The latest addition to baked goods is a familiar face. Sarah Michelle Gellar, TV’s Buffy the Vampire Slayer, is making the leap into entrepreneurship and angling to be this generation’s Betty Crocker with her new company Foodstirs. “It’s incredibly difficult,” said Gellar in an interview with news source TechCrunch at the Nasdaq Entrepreneurial Center. “I think there is a novelty in ‘Let’s see Buffy bake!’ I think people see funny headlines and are like ‘Oh great, she’s eithe

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Sarah Michelle Gellar On Jumping From Screen To Startup With Foodstirs

Greg Fleishman

Mar 13, 2021
2 min

Sarah Michelle Gellar On Jumping From Screen To Startup With Foodstirs

It’s no secret that more celebrities are flocking to tech and venture capital these days. The latest to make the leap into entrepreneurship is Sarah Michelle Gellar, best known for her TV role as Buffy the Vampire Slayer, and most recently as the voice of The Seventh Sister inquisitor in the animated series Star Wars Rebels. The company she founded with CVO Galit Laibow and CEO Greg Fleishman, Foodstirs, is the next generation’s answer to Pillsbury, Betty Crocker or Duncan Hi

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Greg Fleishman

Mar 13, 2021
2 min

A Look Inside Purely Righteous Brands

It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the team as co-founder & CEO and stepping back from a full-time role at Purely Righteous Brands, the venture studio he co-founded with longtime friend and business partner Andrew Aussie in 2013. The move was one with the potential for a dynamic shift at a firm that has, since its founding, been deeply involved with the development of several high-p

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Greg Fleishman

Mar 9, 2021
3 min

BevNet’s Taste Radio with Foodstirs: Sarah Michelle Gellar, Galit Laibow And Greg Fleishman

Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

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Greg Fleishman

Feb 3, 2021
1 min

Turning Rejection Into Triumph: How Sarah Michelle Gellar & Her Co-Founders Built A New Baking Brand

Entrepreneur Magazine | Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

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Greg Fleishman

Sep 22, 2019
1 min

Brand Evolution/Brand Revolution: Case Studies With Chameleon Cold Brew And DRY Soda Co.

Greg Fleishman, Co-Founder of Purely Righteous Brands and Chamelon Cold Brew Co-Founder & CEO Chris Campbell sat down with John Craven of BevNet to discuss the brand evolution that paved the way for the Nestle acquisition. – This content was originally published in BevNet. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts #entrepreneur #GregFleishman #Clean #SarahMichelleGellar #startups

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Meet The Next Must-Have Clean Food Label

Greg Fleishman

Sep 22, 2019
1 min

Meet The Next Must-Have Clean Food Label

Forbes features Foodstirs® as a leader in the Clean Food Movement behind the baking aisle’s first ever Glyphosate Residue-Free certification. Greg Fleishman, Co-Founder & President/CEO of Foodstirs, the “certifiably cleanest baking mix brand on the market,” has worked alongside his co-founders, Galit Laibow and actress Sarah Michelle Gellar to help make Foodstirs the first nationally distributed organic food brand to achieve a Glyphosate Residue-Free Certification. “We recogn

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Why Foodstirs Got Glyphosate Residue-Free Certified

Greg Fleishman

Sep 22, 2019
4 min

Why Foodstirs Got Glyphosate Residue-Free Certified

Foodstirs President, CEO and Co-Founder Greg Fleishman shares why Foodstirs® pursued Glyphosate Residue-Free Certification and what the process was like. Glyphosate, the world’s most used herbicide, has recently become a major issue for the U.S. food and supplement industry because of its residues in foods. The World Health Organization’s International Agency for Research on Cancer classifying glyphosate as a “probable human carcinogen” in 2015. A very well-publicized testing

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