#Foodstirs

News & Announcements

Yes, Your “Natural” Label Is Still A Liability

Greg Fleishman

Mar 13, 2021
2 min

Yes, Your “Natural” Label Is Still A Liability

Mid-year reports have shown that there has been a resurgence in “all-natural” litigation against food product companies in 2017 – an expected 30% increase in filings as compared to 2016. Don’t say we didn’t warn you. These filings waned a bit in 2015 after the FDA indicated that it might be looking to define the term. But since seeking public comment, the FDA has been radio silent, and so far in 2017, “natural” claims have been the subject of half the food and beverage cla

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Greg Fleishman

Mar 13, 2021
1 min

BevNet’s Taste Radio: Sonoma Brands Founder Jon Sebastiani + Purely Righteous Brands Greg Fleishman

This week’s episode of Taste Radio features a wide-ranging conversation with Krave Jerky and Sonoma Brands founder Jon Sebastiani. Recorded at the 2017 Summer Fancy Food Show, Sebastiani delved into his background in the food and beverage industry as an heir to a legacy wine family and talked about what spurred him to strike out on his own with Krave. He reflected on the meteoric growth of the meat snack brand, which launched in 2009 and was acquired by The Hershey Co. in 201

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Bakery Startup Foodstirs To Benefit From Amazon-Whole Foods Deal

Greg Fleishman

Mar 13, 2021
2 min

Bakery Startup Foodstirs To Benefit From Amazon-Whole Foods Deal

Greg Fleishman, co-founder and CEO of Foodstirs, said Amazon’s acquisition of Whole Foods will allow organic ingredients to reach more audiences. According to Fleishman, the merger will add impetus to the demand for organic products in the US, and organic foods will become more affordable. Foodstirs is a baking mix brand, co-founded by Fleishman, CVO Galit Lailow, and chief creative officer and US actress Sarah Michelle Gellar. Its products were rolled out to brick-and-mortar

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Sarah Michelle Gellar And Her Co-Founders Are Slaying The Baking Industry With Foodstirs

Greg Fleishman

Mar 13, 2021
3 min

Sarah Michelle Gellar And Her Co-Founders Are Slaying The Baking Industry With Foodstirs

A playdate for their daughters led Sarah Michelle Gellar and Galit Laibow on a path to stir up the baking industry. Laibow and Gellar, the actress and producer best known as the star of Buffy the Vampire Slayer, had been friends for a while when they got together to bake something with their kids. Laibow headed to a store to buy a mix, discovering she had a choice of those with ingredients she’d never heard of or organic mixes with high prices. She grabbed one and spent a fun

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How Foodstirs Is Disrupting The Baking Aisle And Upgrading the Pantry—With One Sweet Startup

Greg Fleishman

Mar 13, 2021
1 min

How Foodstirs Is Disrupting The Baking Aisle And Upgrading the Pantry—With One Sweet Startup

#Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts #entrepreneur #GregFleishman #Clean #SarahMichelleGellar #startups

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Greg Fleishman

Mar 13, 2021
4 min

Top Strategist Greg Fleishman On Developing A Strong Brand Identity And The Keys To A Successful Pro

From time to time, I will be interviewing industry experts when I feel that their knowledge and insight can be of great value to Organic Insider readers. In the first of this series, I am speaking with Greg Fleishman, Co-Founder & CEO of Purely Righteous Brands. In my view, Greg is the absolute best and most sought-after brand building expert in the organic food industry today, through his work in strategy, marketing, design and channel management. See his full bio below. Gre

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Q&A: Foodstirs Founders Clean Up The Baking Category

Greg Fleishman

Mar 13, 2021
4 min

Q&A: Foodstirs Founders Clean Up The Baking Category

The new baking mix company helmed by Sarah Michelle Gellar, Galit Laibow and Greg Fleishman is bringing traceability and creativity into the pantry. Here’s how. What do you get when you combine a natural products industry veteran, a PR mastermind and an entrepreneurial actress? You get Foodstirs, a growing brand that’s cleaning up the pantry and baking categories with consciously sourced ingredients such as heirloom identity-preserved wheat, fair trade cocoa and even biodynam

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How Sarah Michelle Gellar Intends To Slay The $4.7 Billion Baking-Mix Industry

Greg Fleishman

Mar 13, 2021
4 min

How Sarah Michelle Gellar Intends To Slay The $4.7 Billion Baking-Mix Industry

More and more, celebrities are transitioning into the business world. While being a red carpet entrepreneur doesn’t guarantee success, there are many who have managed to carve out a second career and parlay it into a multimillion-dollar venture. Sarah Michelle Gellar, known best for her title role in the TV series Buffy the Vampire Slayer, is no exception. In 2015 she launched Foodstirs (No. 19 on CNBC’s inaugural Upstart 25 list), joining a long list of other female stars –

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Foodstirs: Organic Baking Mixes And Kits

Greg Fleishman

Mar 13, 2021
1 min

Foodstirs: Organic Baking Mixes And Kits

Buffy the Vampire Slayer is taking on the giants of baking. Actress Sarah Michelle Gellar, who played Buffy on TV for six years, co-founded Foodstirs in 2015. The Los Angeles-based company sells dessert baking kits and mixes online and in stores such as Whole Foods, Fresh Market and Costco. The company uses only organic and GMO-free ingredients in its mixes and kits, which are designed to make baking into a fun family event. The online kits come with all the ingredients and d

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Baking Mix Market Needs To Capitalize On Better-For-You Ingredients, Says CEO Of Foodstirs

Greg Fleishman

Mar 13, 2021
2 min

Baking Mix Market Needs To Capitalize On Better-For-You Ingredients, Says CEO Of Foodstirs

According to co-founder and CEO of Foodstirs, Greg Fleishman, the baking aisle has been stagnant for far too long with products that are filled with chemicals, are hard to make and taste artificial. “Foodstirs’ organic and GMO-free baking mixes and kits are made with clean and ethically-sourced ingredients, and are free of artificial preservatives, colors and flavors, to help families create baked goods that never sacrifice ingredient integrity for taste,” he told Bakery and

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Sarah Michelle Gellar Founds Foodstirs, Brings Baking Kits To Subscribers And Retailers

Greg Fleishman

Mar 13, 2021
2 min

Sarah Michelle Gellar Founds Foodstirs, Brings Baking Kits To Subscribers And Retailers

The latest addition to baked goods is a familiar face. Sarah Michelle Gellar, TV’s Buffy the Vampire Slayer, is making the leap into entrepreneurship and angling to be this generation’s Betty Crocker with her new company Foodstirs. “It’s incredibly difficult,” said Gellar in an interview with news source TechCrunch at the Nasdaq Entrepreneurial Center. “I think there is a novelty in ‘Let’s see Buffy bake!’ I think people see funny headlines and are like ‘Oh great, she’s eithe

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Sarah Michelle Gellar On Jumping From Screen To Startup With Foodstirs

Greg Fleishman

Mar 13, 2021
2 min

Sarah Michelle Gellar On Jumping From Screen To Startup With Foodstirs

It’s no secret that more celebrities are flocking to tech and venture capital these days. The latest to make the leap into entrepreneurship is Sarah Michelle Gellar, best known for her TV role as Buffy the Vampire Slayer, and most recently as the voice of The Seventh Sister inquisitor in the animated series Star Wars Rebels. The company she founded with CVO Galit Laibow and CEO Greg Fleishman, Foodstirs, is the next generation’s answer to Pillsbury, Betty Crocker or Duncan Hi

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Greg Fleishman

Mar 13, 2021
2 min

A Look Inside Purely Righteous Brands

It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the team as co-founder & CEO and stepping back from a full-time role at Purely Righteous Brands, the venture studio he co-founded with longtime friend and business partner Andrew Aussie in 2013. The move was one with the potential for a dynamic shift at a firm that has, since its founding, been deeply involved with the development of several high-p

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Consumer Catalysts Awards: The Consumer Industry’s Top Dealmakers And Influencers Of 2016

Greg Fleishman

Mar 13, 2021
2 min

Consumer Catalysts Awards: The Consumer Industry’s Top Dealmakers And Influencers Of 2016

Innovation in consumer products and retail is booming, but only a handful of people across the industry know the names of those who are helping to catalyze it. In tech, we all know this is a different story. Those at the top of the food chain are nearly mini celebrities, because the media frequently celebrates them, including the Midas list. Overall, there’s a spotlight on tech. A top VC may own your local basketball team, or hotly funded CEO maybe have close to a million Twi

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Method & Craft: Interview With JR Crosby

Greg Fleishman

Mar 13, 2021
8 min

Method & Craft: Interview With JR Crosby

Let’s start off getting to know you. Who are you, where are you from, and how did you get your start in design? JR Crosby | designer, maker, American and I’m from the sticks. As is the case for many, my passion for design (esp ‘making’) was born from sheer creative curiosity and a desire to craft tangible solutions to problems… that, and a waning interest in architecture. Although I designed for money throughout college in Iowa, my survival first depended upon it as a freelan

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Greg Fleishman

Mar 9, 2021
2 min

Watch Office Hours: Brand Building During A Time Of Crisis

Greg Fleishman CPG Investor | Founder | CEO | Board Director

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Greg Fleishman

Mar 9, 2021
3 min

BevNet’s Taste Radio with Foodstirs: Sarah Michelle Gellar, Galit Laibow And Greg Fleishman

Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

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Tosi Closes Investment To Grow Retail Presence

Greg Fleishman

Mar 1, 2021
2 min

Tosi Closes Investment To Grow Retail Presence

While the bar category may be a crowded set, Tosi Health thinks there’s room for one more leader at the top of the pack. And now, armed with new capital, the company has more gas in the tank to make this goal a reality. The California-based company announced today the close of a round of funding led by Cambridge Special Projects Group (SPG). SBG Growth also took part in the round. While terms of the deal were not disclosed, Cambridge SPG COO and partner Filipp Chebotarev told

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Greg Fleishman

Feb 3, 2021
1 min

Turning Rejection Into Triumph: How Sarah Michelle Gellar & Her Co-Founders Built A New Baking Brand

Entrepreneur Magazine | Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

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Greg Fleishman

Sep 22, 2019
1 min

Brand Evolution/Brand Revolution: Case Studies With Chameleon Cold Brew And DRY Soda Co.

Greg Fleishman, Co-Founder of Purely Righteous Brands and Chamelon Cold Brew Co-Founder & CEO Chris Campbell sat down with John Craven of BevNet to discuss the brand evolution that paved the way for the Nestle acquisition. – This content was originally published in BevNet. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts #entrepreneur #GregFleishman #Clean #SarahMichelleGellar #startups

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