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News & Announcements

La Jolla’s Own Kashi Promoting Healthy Vegetarian Living

Greg Fleishman

Mar 13, 2021
3 min

La Jolla’s Own Kashi Promoting Healthy Vegetarian Living

During its 22-year history, La Jolla-headquartered Kashi cereals has grown and evolved without compromising its mission: to help people live healthier lifestyles by providing great-tasting, all-natural, innovative foods. “Our core mission is focused on providing upgraded health food to people everywhere so they can live their best lives,” said Greg Fleishman, spokesman and executive for the pioneering health food brand founded in 1984 by Philip and Gayle Tauber. The Taubers

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Greg Fleishman

Mar 9, 2021
2 min

Watch Office Hours: Brand Building During A Time Of Crisis

Greg Fleishman CPG Investor | Founder | CEO | Board Director

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Greg Fleishman

Mar 9, 2021
3 min

BevNet’s Taste Radio with Foodstirs: Sarah Michelle Gellar, Galit Laibow And Greg Fleishman

Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

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Tosi Closes Investment To Grow Retail Presence

Greg Fleishman

Mar 1, 2021
2 min

Tosi Closes Investment To Grow Retail Presence

While the bar category may be a crowded set, Tosi Health thinks there’s room for one more leader at the top of the pack. And now, armed with new capital, the company has more gas in the tank to make this goal a reality. The California-based company announced today the close of a round of funding led by Cambridge Special Projects Group (SPG). SBG Growth also took part in the round. While terms of the deal were not disclosed, Cambridge SPG COO and partner Filipp Chebotarev told

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Greg Fleishman

Feb 3, 2021
1 min

Turning Rejection Into Triumph: How Sarah Michelle Gellar & Her Co-Founders Built A New Baking Brand

Entrepreneur Magazine | Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

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Greg Fleishman

Feb 1, 2021
1 min

BevNet Video: Brand Evolution/Brand Revolution Case Studies With Chameleon Cold Brew and DRY Soda Co

Greg Fleishman CPG Investor | Founder | CEO | Board Dir

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Greg Fleishman

Sep 22, 2019
1 min

Brand Evolution/Brand Revolution: Case Studies With Chameleon Cold Brew And DRY Soda Co.

Greg Fleishman, Co-Founder of Purely Righteous Brands and Chamelon Cold Brew Co-Founder & CEO Chris Campbell sat down with John Craven of BevNet to discuss the brand evolution that paved the way for the Nestle acquisition. – This content was originally published in BevNet. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts #entrepreneur #GregFleishman #Clean #SarahMichelleGellar #startups

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Meet The Next Must-Have Clean Food Label

Greg Fleishman

Sep 22, 2019
1 min

Meet The Next Must-Have Clean Food Label

Forbes features Foodstirs® as a leader in the Clean Food Movement behind the baking aisle’s first ever Glyphosate Residue-Free certification. Greg Fleishman, Co-Founder & President/CEO of Foodstirs, the “certifiably cleanest baking mix brand on the market,” has worked alongside his co-founders, Galit Laibow and actress Sarah Michelle Gellar to help make Foodstirs the first nationally distributed organic food brand to achieve a Glyphosate Residue-Free Certification. “We recogn

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Why Foodstirs Got Glyphosate Residue-Free Certified

Greg Fleishman

Sep 22, 2019
4 min

Why Foodstirs Got Glyphosate Residue-Free Certified

Foodstirs President, CEO and Co-Founder Greg Fleishman shares why Foodstirs® pursued Glyphosate Residue-Free Certification and what the process was like. Glyphosate, the world’s most used herbicide, has recently become a major issue for the U.S. food and supplement industry because of its residues in foods. The World Health Organization’s International Agency for Research on Cancer classifying glyphosate as a “probable human carcinogen” in 2015. A very well-publicized testing

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Greg Fleishman

Sep 22, 2019
1 min

AOL BUILD SERIES: Sarah Michelle Gellar, Greg Fleishman And Galit Laibow Talk Their Foodstirs Brand

Our co-founders Galit Laibow, Greg Fleishman, and Sarah Michelle Geller had a great time on AOL Build Series discussing all about the Foodstirs mission with Brittany Jones-Cooper. Foodstirs is the first and only nationally available brand to receive the Glyphosate Residue Free certification which verifies that our products do not contain the World’s most used herbicide. Creators Galit Laibow, Greg Fleishman and Sarah Michelle Gellar, parents and longtime friends, were touched

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Foodstirs Founders Seek To Disrupt Fresh Bakery

Greg Fleishman

Sep 16, 2019
1 min

Foodstirs Founders Seek To Disrupt Fresh Bakery

Specialty baking mix brand Foodstirs is expanding into fresh bakery with the launch of its first ready-to-eat offerings. The new product line features organic, grab-and-go miniature donuts, muffins and brownie bites that contain 50% less sugar than conventional options on the market. “We call it ‘sugar optimized,’” said Greg Fleishman, co-founder and CEO of Santa Monica-based Foodstirs. “When we were developing our sweetener system, we wanted to make sure we were delivering a

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Brands That Create Relationships With The Consumer And Find True Authenticity

Greg Fleishman

Sep 16, 2019
1 min

Brands That Create Relationships With The Consumer And Find True Authenticity

Our Co-Founders Galit Hadari Laibow, Greg Fleishman, and Sarah Michelle Gellar had such a wonderful time discussing brand authenticity at Grocery Manufacturers Association #Leadership Forum 2019 with industry titan and legend Brandon Partridge. Grateful for the opportunity! – This content was originally published in LinkedIn. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts #entrepreneur #Gre

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Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends

Greg Fleishman

Sep 16, 2019
1 min

Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends

Greg Fleishman has never been a fan of the word “disruption” since he co-founded Foodstirs with Galit Laibow and actress Sarah Michelle Gellar in 2015. The company’s baking mix products, made with non-GMO, organic and ethically sourced ingredients, was created to awaken the U.S. baking aisle which had seen stagnant growth for years primarily due to artificial chemicals and lack of innovation. – This content was originally published in Forbes by Douglas Yu. #Snack #Buffy #Clea

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Low Sugar, Organic Powdered Mini Donuts — Foodstirs Introduces Its Fantastic Junk-Free Bakery™

Greg Fleishman

Sep 16, 2019
1 min

Low Sugar, Organic Powdered Mini Donuts — Foodstirs Introduces Its Fantastic Junk-Free Bakery™

Our founders Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar sat down with industry legend Max Goldberg of Living Maxwell to share our story around the new Foodstirs Junk-Free Bakery™ line of organic ready to eat sweet snacks. All of us at Foodstirs are incredibly grateful to Max for capturing it so eloquently. “This is one of those transformative products where there is zero compromise. Customers refuse to compromise, and we are delivering on those expectations,” sai

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In Second Phase Of Growth, Foodstirs Rebrands And Launches Ready-To-Eat Line

Greg Fleishman

Sep 8, 2019
1 min

In Second Phase Of Growth, Foodstirs Rebrands And Launches Ready-To-Eat Line

Lots of great news around the Foodstirs kitchen check out our article on the #foodstirsrebrand and our new Junk-Free™ Sweet Snacks! Thanks to the Project Nosh team for the feature! Founded in 2014, Foodstirs evolved from a subscription baking kit company and entered retail in 2016. Since then, co-founders Galit Laibow, Greg Fleishman and actress Sarah Michelle Gellar have brought the line of cookie, cake, pancake and bar mixes into 10,000 stores — most recently picking up 3,0

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Greg Fleishman

Sep 8, 2019
1 min

12 Trends To Watch In Organic

NATURAL PRODUCTS EXPO – Baking gets clean – Food allergen free and special diet offerings are helping to round out what was once a very stale traditional category. In addition, consumers are looking for clean, “glyphosate-free” and even plant-based baking products. Dyes, chemicals, sugar are out no matter the confetti fun factor. “We are playing in a category dominated by legacy brands that practically give away product and there is nothing more toxic than a legacy baking lin

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