Foodstirs Founders Seek To Disrupt Fresh Bakery

Co-Founders Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

Specialty baking mix brand Foodstirs is expanding into fresh bakery with the launch of its first ready-to-eat offerings. The new product line features organic, grab-and-go miniature donuts, muffins and brownie bites that contain 50% less sugar than conventional options on the market.

“We call it ‘sugar optimized,’” said Greg Fleishman, co-founder and CEO of Santa Monica-based Foodstirs. “When we were developing our sweetener system, we wanted to make sure we were delivering a sweet flavor and a mouthfeel that was replicating pure cane sugar.”

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This content was originally published in Food Business News by Monica Watrous.

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