GREG FLEISHMAN

Consumers are about to have an easier way to satisfy their cravings. Baking mix maker Foodstirs is executing a comprehensive brand makeover that includes new packaging, logo, tagline and formulation, as well as the launch of a new ready-to-eat line of baked treats. Founded in 2014, Foodstirs evolved from a subscription baking kit company and entered retail in 2016. Since then, co-founders Galit Laibow, Greg Fleishman and actress Sarah Michelle Gellar have brought the line of

Glyphosate, the world’s most used herbicide, has recently become a major issue for the U.S. food and supplement industry because of its residues in foods. The World Health Organization’s International Agency for Research on Cancer classifying glyphosate as a “probable human carcinogen” in 2015. A very well publicized testing report by the Environmental Working Group (EWG) found glyphosate in a number of popular breakfast foods and cereals marketed to children. And Henry Rowla

“I’ll be totally honest; I didn’t think it would be as hard as it was. Being an entrepreneur is the hardest job. It’s 24/7 grunt work,” says Sarah Michelle Gellar of the journey she’s taken beyond the big screen and into the business world. Having built a successful career portraying some of the biggest cultural icons of the 90s, the Emmy award winner and Golden Globe nominee made her foray into the startup arena in 2015 as co-founder of the baking kit and mix company, Foodst

Whether people in the organic industry like beer or not, the folks at Anheuser-Busch have done us an enormous favor. How? By running its Michelob ULTRA Pure Gold organic beer commercial during the Super Bowl (113 million viewers) and Sunday night’s Grammy awards (20 million viewers), organic received unparalleled exposure on broadcast television. And if we throw in the 14 million from YouTube, this ad has garnered 147M views. With our industry still unable to fund, develop an

Buffy the Vampire Slayer is taking on the giants of baking. Actress Sarah Michelle Gellar, who played Buffy on TV for six years, co-founded Foodstirs in 2015. The Los Angeles-based company sells dessert baking kits and mixes online and in stores such as Whole Foods, Fresh Market and Costco. The company uses only organic and GMO-free ingredients in its mixes and kits, which are designed to make baking into a fun family event. The online kits come with all the ingredients and d

Specialty baking mix brand Foodstirs is expanding into fresh bakery with the launch of its first ready-to-eat offerings. The new product line features organic, grab-and-go miniature donuts, muffins and brownie bites that contain 50% less sugar than conventional options on the market. “We call it ‘sugar optimized,'” said Greg Fleishman, co-founder and president of Santa Monica-based Foodstirs. “When we were developing our sweetener system, we wanted to make sure we were delive

Greg Fleishman CPG Investor | Founder | CEO | Board Director

She founded Foodstirs, an organic baking mix company, back in 2015. And on Wednesday, Sarah Michelle Gellar talked all things clean baking during an interview for AOL’s Build Series. The 41-year-old actress looked effortlessly chic in an all-black ensemble for the on-camera appearance with her co-founders Greg Fleishman and Galit Laibow. Gellar, who wore her hair in soft waves, donned a t-shirt tucked into the waistband of an A-line skirt. The Buffy star teetered on patent le

Greg Fleishman CPG Investor | Founder | CEO | Board Director

Galit Laibow, Greg Fleishman, Actress Sarah Michelle Gellar | Foodstirs Junk-Free Bakery

Brands who ignore the surging growth of private label are doing so at their own peril. In this newsletter, I outline 5 strategies to address the growing prominence of private label – reallocate resources to Amazon, invest more in Thrive Market, seek additional distribution channels, do not underestimate private label’s innovation, and be unique. – When it comes to the private label landscape, there are a few notable developments that have received a good deal of attention lat

Greg Fleishman CPG Investor | Founder | CEO | Board Director

The Detox Project – which certifies products as ‘Glyphosate Residue Free’ – has been overwhelmed by industry inquiries over the past six months as food brands seek not just to get certified, but more often, to “use us as a consultancy service” to find out how the herbicide got into their products and what, if anything, they can or should do about it, says founder Henry Rowlands. We launched last May, and we got quite a lot of interest, but from March/April this year there has

Greg Fleishman CPG Investor | Founder | CEO | Board Director

Greg Fleishman CPG Investor | Founder | CEO | Board Director

Greg Fleishman CPG Investor | Founder | CEO | Board Director

Greg Fleishman CPG Investor | Founder | CEO | Board Director

Greg Fleishman CPG Investor | Founder | CEO | Board Director

The reality is that the older we get, the more responsible we become about decreasing our sugar intake. And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace. Luckily, there are companies such as Foodstirs – a brand that completely understands the needs of the modern consumer. We want super-clean, organic ingredients that are sustainably-sourced but a product that does not force us to sacri

The full line includes six ready-to-eat, organic baked goods – powdered mini donuts, double chocolate powdered mini donuts, blueberry mini muffins, chocolate brownie bites, chocolately chippy mini muffins, and snickerdoodle blondie bites – and all of them contain only 2 grams of organic sugar per serving. “All companies are trying to lower sugar levels without compromising and that has been the mission from Day 1 for our Junk-Free Bakery™. The other thing is that we are conti