TASTE RADIO INSIDER EPISODE 93: THE TOOLS YOU ALREADY HAVE TO SUCCEED IN TOUGH TIMES
This week, we’re joined by Greg Fleishman, the co-founder and CEO of clean label baked goods company Foodstirs. A veteran executive with over two decades of experience working as a CPG founder, investor, and board director with startup brands, including Kashi, Suja and Once Upon A Farm, Lily's Sweets and Nuun, Fleishman is no stranger to the constant challenges that are common to entrepreneurial companies. And he believes that it’s the daily ebbs and flows of running a business that provide entrepreneurs with the capabilities to navigate the uncertainties of the Covid-19 crisis.
As part of our conversation, Fleishman discussed how he’s applied lessons learned from his career into Foodstirs, which, like many companies, had to rethink its business strategy and adapt to a new consumer environment within a matter of weeks. He also explained how to manage and enhance relationships with retail buyers, why it’s critical to leverage every resource at your disposal and why consumer communication is the one thing that keeps him up at night.