#CleanLabel

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Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends

Greg Fleishman

Mar 13, 2021
4 min

Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends

Greg Fleishman has never been a fan of the word “disruption” since he co-founded Foodstirs with Galit Laibow and actress Sarah Michelle Gellar in 2014. The company’s baking mix products, made with non-GMO, organic and ethically sourced ingredients, was created to awaken the U.S. baking aisle which had seen stagnant growth for years primarily due to artificial chemicals and lack of innovation. Since entering the market, Foodstirs has been flying off the shelves from premium po

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With A Voluntary Check-Off In The Works, What Should The Message Be For National Advertising

Greg Fleishman

Mar 13, 2021
3 min

With A Voluntary Check-Off In The Works, What Should The Message Be For National Advertising

“Got Milk?” “Pork. The Other White Meat” “Beef. It’s What’s for Dinner” You may not eat meat or drink milk, but you probably are familiar with one or all of these very famous slogans. These advertising campaigns were all derived from a mandatory promotional program overseen by the USDA, also known as a check-off program, which charged companies in each industry a small yearly amount to fund its budget. While there was widespread but not unanimous support for a mandatory check

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Meet The Next Must-Have Clean Food Label

Greg Fleishman

Mar 13, 2021
3 min

Meet The Next Must-Have Clean Food Label

Initially, food labels emerged as a safety precaution with the Food and Drug Administration (FDA) enforcing The Food and Drugs Act of 1906 to support concerns over food misbranding. As consumers became increasingly worried about what they were eating, the laws expanded to include additional information (such as nutritional facts) and both government and NGO-based certifications were added to further help consumers differentiate between products. While most of these certificat

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Foodstirs Receives Glyphosate Residue-Free Certification From The Detox Project

Greg Fleishman

Mar 13, 2021
3 min

Foodstirs Receives Glyphosate Residue-Free Certification From The Detox Project

Foodstirs Modern Baking, the most sustainable organic baking mix brand modernizing the industry, proudly announces that all three of its bake-your-own Organic chewy oat bar mixes have been certified by The Detox Project as Glyphosate Residue-Free, making Foodstirs the only nationally distributed organic food brand to receive this trailblazing certification. Additionally, the remaining portfolio of Foodstirs products are currently being tested to ensure their entire line of pr

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Greg Fleishman

Mar 13, 2021
1 min

First Nationally-Distributed Organic Food Brand Earns Glyphosate-Free Certification

Foodstirs Junk-Free Bakery said all three of its organic chewy oat bar baking mixes have been certified by The Detox Project as Glyphosate Residue-Free, making it the only nationally distributed organic food brand to receive the certification. Foodstirs Becomes the Groundbreaking First-Ever Glyphosate Residue-Free Certified, Nationally Distributed Organic Food Brand. Based in Santa Monica, Calif., Foodstirs said the balance of its portfolio is seeking certification and is cur

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Sarah Michelle Gellar’s Foodstirs Becomes First Glyphosate Residue Free Certified Baking Mix Company

Greg Fleishman

Mar 13, 2021
2 min

Sarah Michelle Gellar’s Foodstirs Becomes First Glyphosate Residue Free Certified Baking Mix Company

Foodstirs Modern Baking, the most sustainable organic baking mix brand modernizing the industry, proudly announces that all three of its bake-your-own Organic chewy oat bar mixes have been certified by The Detox Project as Glyphosate Residue-Free. Additionally, the remaining portfolio of Foodstirs products are currently being tested to ensure their entire line of products receive this groundbreaking certification. “Our mission is to provide the cleanest food possible using th

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Greg Fleishman

Mar 13, 2021
3 min

Foodstirs Becomes The Groundbreaking First-Ever Glyphosate Residue-Free Certified Baked Goods Brand

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Top 5 Organic Food Products From Expo West 2018

Greg Fleishman

Mar 13, 2021
5 min

Top 5 Organic Food Products From Expo West 2018

As I do after each Natural Products Expo West, I name my top picks of the show. Having discovered so many outstanding products, it was incredibly difficult to narrow the list down to five. The quality just keeps getting better and better each year. Below are my Top 5 Organic Food Products from Expo West 2018 and if you’d like to read my key trends, full analysis and takeaways from the show, be sure to sign up for Organic Insider. – MACA CHOCOLATE DARK ROAST FROM TEECCINO Teec

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Greg Fleishman

Mar 13, 2021
3 min

Home Baking Gets An Upgrade

Foodstirs™ Modern Baking to Debut Organic, One-Minute Mug Cakes and Organic Chewy Granola Oat Bar Baking Mixes at Expo West. Foodstirs, co-founded by actor turned entrepreneur Sarah Michelle Gellar, makes it ultra-convenient and affordable for the entire family to experience the warmth and taste of fresh home baking with the most sustainable ingredients; Visit Foodstirs at Natural Products Expo West, March 8-10, 2018, Anaheim, CA, Booth #N1118. Foodstirs™ Modern Baking, creat

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Greg Fleishman

Mar 13, 2021
3 min

No Dilemma For Omnivores With UNION

Free-from diets and changing consumer eating habits have created polar extremes in the food industry. For every bison bone broth there’s a new veggie protein snack. For every new indulgent cookie there’s a grain-free cracker. Newly launched snack brand UNION says it’s taking a more inclusive approach. UNION is the product of Born Wild Brands, an incubation and advisory firm founded by entrepreneur and investor Zubin Mehta. Today Mehta announced the launch of this “whole earth

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Manifesting A Mission: NOSH Live Winter 2017

Greg Fleishman

Mar 13, 2021
4 min

Manifesting A Mission: NOSH Live Winter 2017

Entrepreneurs arrived to NOSH Live Winter 2017 hungry for industry information and were able to fill up on a buffet of insights, knowledge and networking. From investors and innovators to entrepreneurs and industry veterans, CPG’s best and brightest came together at the Loews Santa Monica Beach Hotel in Los Angeles, Calif., on Nov. 30 for Project NOSH’s biannual business conference. Presentations ranged from how to find profit in mission-based businesses to how to best work w

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8 Brands Taking The Stage At The Expo West 2018 Pitch-Slam Competition

Greg Fleishman

Mar 13, 2021
2 min

8 Brands Taking The Stage At The Expo West 2018 Pitch-Slam Competition

Every year at Natural Products Expo, attendees are on the hunt for the newest natural product innovation. The Natural Products Expo West Pitch-Slam is proud to highlight the best emerging brands at Expo West 2018. We’ve outlined here how we chose the eight semifinalists to pitch in Anaheim. The Process Applications were open from Dec. 1, 2017 to Jan. 26, 2018. Applicants were asked to highlight basic details about their company such as founding date, product description, mana

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Uber-Successful Foodstirs Is Making An Impact Far Away From The Baking Aisle

Greg Fleishman

Mar 13, 2021
3 min

Uber-Successful Foodstirs Is Making An Impact Far Away From The Baking Aisle

Within the last 12 months, organic baking start-up Foodstirs has quickly and firmly established itself as one of the hottest brands in the industry today. While it is undeniable that having a Hollywood celebrity as a co-founder has helped attract tremendous media attention and opened many doors, Foodstirs is leading the marketplace because it has delivered a top-notch product line to a category that was ripe for innovation. With proven entrepreneur Galit Laibow as CVO, long-t

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How Sarah Michelle Gellar Plans To Take On The $5 Billion Baking Industry

Greg Fleishman

Mar 13, 2021
3 min

How Sarah Michelle Gellar Plans To Take On The $5 Billion Baking Industry

The Los Angeles-based organic, non-GMO baking brand is on a mission to cash in on America’s cookie craze. For Sarah Michelle Gellar, the days of Mrs. Fields cookies and Famous Amos are long gone–and so are the hour-long episodes of vampire-slaying action. These days, the actress is taking on some of the giants in the $5 billion baking industry with Foodstirs, her Los Angeles-based brand of organic, non-GMO baking mixes. With the help of co-founders Galit Laibow and Greg Fleis

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TRIBALI Foods Triumphs During NOSH Live Pitch Slam

Greg Fleishman

Mar 13, 2021
2 min

TRIBALI Foods Triumphs During NOSH Live Pitch Slam

TRIBALÍ Foods cooked up a victory at the Winter 2017 NOSH Live Pitch Slam. The California-based company brand of frozen, grassfed and finished beef and chicken patties won the third annual Pitch Slam based on what judges said were strong flavors and intuitive packaging design that served as a “road map for the mind.” “I’m so proud of what I’ve accomplished thus far,” TRIBALÍ founder and CEO Angela Mavridis told NOSH. “I’m just happy to see people found value in what I’m produ

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Entrepreneur Sarah Michelle Gellar Gives An Inside Look At How Foodstirs Started

Greg Fleishman

Mar 13, 2021
1 min

Entrepreneur Sarah Michelle Gellar Gives An Inside Look At How Foodstirs Started

Foodstirs is a subscription baking company launched in 2015 by Sarah Michelle Gellar and two co-founders, Galit Laibow and Greg Fleishman. These entrepreneurs opened up at our Entrepreneur Live event last week on how the company’s early days. Watch this short video to learn how they make their partnership work and how they evaluate new opportunities. This content was originally published in Entrepreneur. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #Ne

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Greg Fleishman

Mar 13, 2021
1 min

The First Campaign For Sarah Michelle Gellar’s Foodstirs Brand Was Inspired By ‘Bad Moms’

The company wants to demystify baking Parenting in 2017 isn’t anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman. – This content originally published in Adweek. #Snack #Buffy #CleanLabel #ORGANIC #PurelyRighteousBrands #Foodstirs #NewProduct #NEWPRODUCTS #BuffytheVampireSlayer #organicproducts

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From Buffy To Business: Sarah Michelle Gellar Opens Up About How Hollywood Helped Prepare Her For La

Greg Fleishman

Mar 13, 2021
3 min

From Buffy To Business: Sarah Michelle Gellar Opens Up About How Hollywood Helped Prepare Her For La

Sarah Michelle Gellar and her co-founders are coming to our upcoming Entrepreneur Live event to share lessons learned, how acting helped her deal with rejection and how being a celebrity in the startup world can have its drawbacks. Everyone wants to be an entrepreneur. With a turbulent economy, companies cutting jobs and employees fearful they’ll be replaced by robots, people of all backgrounds are looking to take control of their financial future and pursue their passion, in

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Actress Garner, CEO Foraker Bagged By HPP Baby Food Biz Once Upon A Farm

Greg Fleishman

Mar 13, 2021
5 min

Actress Garner, CEO Foraker Bagged By HPP Baby Food Biz Once Upon A Farm

The baby food world is about to experience a huge growth spurt. Today former Annie’s Homegrown CEO John Foraker and actress Jennifer Garner announced they are joining baby food brand Once Upon a Farm as co-founders and investors. Foraker will also assume the role of CEO and Garner will act as Chief Brand Officer. The two join Once Upon a Farm co-founders Ari Raz and Cassandra Curtis in taking the infant brand, which produces a line of high pressure processed (HPP) organic bab

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Sarah Michelle Gellar Is Slaying At Momtrepreneurship

Greg Fleishman

Mar 13, 2021
2 min

Sarah Michelle Gellar Is Slaying At Momtrepreneurship

Sarah Michelle Gellar of “Buffy” fame launched Foodstirs with two partners in 2015. Now, their baking goods brand is poised to disrupt the industry. You’re used to seeing Sarah Michelle Gellar fighting vampires on the small screen, but now she’s slaying in a completely different arena – the kitchen. Geller launched Foodstirs, a baking crafts subscription box service and line of organic baking mixes, with two partners in 2015. Geller’s co-founder and longtime friend Galit Laib

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