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Kashi Takes Its Roots On The Road

Writer's picture: Greg FleishmanGreg Fleishman

Updated: Jul 18, 2021


Greg Fleishman | CPG Investor | Founder | CEO | Board Director
Greg Fleishman | CPG Investor | Founder | CEO | Board Director

Whether it’s conquering the surf to demonstrate the power of good nutrition or trotting off to exotic locales in search of new ingredients, Kashi executives Jeff Johnson and Greg Fleishman are convinced that the best way to grow their business is by using one of the ad industry’s trendiest new buzzwords: Massroots.

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